Founders Priyanka and Marisa are long-time friends, moms and craft enthusiasts. With kids of their own, they love watching the enjoyment on their faces when they open a new surprise toy. But the enjoyment quickly fades once the surprise is over. They thought it would be a great idea to make the surprise more interactive... something that they can do themselves. And STUFF'T was born. An adorable and soft surprise pet that kids can build and bring to life with their own hands. Moms will love it too!